Ads and Ad groups
I love how specific ads can help the ads stand out because of their clear messages. It really sends a clear message of what one is offering. All ads or posts online should include "Call to action" lines, this means to make the ones that receive that message do something with it. In anyone's case in this assignment, we want them to SHOP. Therefore, you can end with something like "Order Yours Online Now" "Shop Now" These calls to action clearly show you ads' intentions which will help get quality leads. When one creates many different headlines and descriptions to match whatever the user is searching for it makes it easy for the user to spot the sites' intentions. We should be wanting to target people looking for what you are offering. By doing this we would want people to be able to find "us" when they are not sure what exactly they are looking for when it comes to a product or service they are offering, the goal is to help them find...