Relevance & Quality Score

  This week I really enjoyed learning about Google’s efforts to improve the ad experience for marketers as well as that for users on their platform. By providing a relevance and quality score to the ads it encourages marketers to produce content that will be more enjoyable for those using Google. Oftentimes, I think we think that a lot of platforms would just want the ad money no matter the relevance, but the fact Google tries to improve the experience for both parties is really cool.

From a marketing perspective, I find it really interesting how much strategy there is in the usage of words. Often times from an advertising perspective people would think to just do whatever sounds good, but we can get really deep by looking at what keywords are best and then using those even if in a way they may not “sound” the best. By using analytics like this we can leverage our ads so they are the most optimal for the Google Ad platform.

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