ROI & Optimizing Ad Performance

 For the conversion tracking code, WordPress gives a really good explanation and instruction on how and where you can put your tracking code. It took me a little bit to figure out how to do it, but in the end,  I was able to get it in on my conversion page! This class has taught me so much about websites! I am excited to see how this conversion tracking code will help me improve my website overall! 

Narrowing your targeted audience, try to think of what people may type to look up things. I often use one word to search for things I want n the web, but I have realized that most people do not use one word when searching for things. Having this knowledge is helping reshape my creativity when it comes to creating a keyword or thing that people may lookup for. I have come to learn that one needs a lot of creativity to produce an effective keyword.

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